What is SEO? What are the types of SEO?

Search Engine Optimization (SEO): SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The more visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business.

SEO is the 3 types: white hat SEO, gray hat SEO, Black hat SEO

white hat SEO: White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

GREY hat SEO: Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.

Black hat SEO: Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO).

Also, SEO The three kinds of SEO are 3,

1. ON-page SEO

2. Technical SEO and 

3. Off-page SEO

What is ON Page SEO and it's benefits?

On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and ranks websites, the better its chances of being visible and ranking higher on search engines' results pages (SERP).

What is Technical SEO?
Technical SEO is the process of helping search engines like Google to find, understand, and index your pages. It can get quite complicated but as we already covered the basics when setting up a site for SEO success, we won’t go any deeper here.

What is Off-Page SEO? What are its benefits?

Off-page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors function outside the boundaries of the web pages. These ranking factors are not directly controlled by the publisher. Off-page optimization basically deals in link building for SEO.

Off-page SEO is a long-term and time-consuming process. It includes acquiring backlinks to your webpage from authority sites, Social media, and Social bookmarking. Off-page factors work in the background to improve the search rankings. Basically, this off-page SEO helps to bring your website traffic.